Latest from Philippa Lowe
Public relations (PR) is often thought of as a form of marketing without a measurable return on investment (ROI), but nothing could be further from the truth.
Congratulations! Your DIY publicity efforts are starting to pay off. Now it’s time to think about turning media coverage into sales.
Attending, speaking at and hosting events are all valuable opportunities for public relations. Here’s some PR tips to make them work for your business.
