Latest from Peter Morgan
Soloists rarely have cause to consider the aesthetics of their business reputation. Business is often regarded as a purely practical and functional activity. So where does the concept of beauty fit and is it possible to create a beautiful business?
Whether it’s a massive Enron-type scandal or the unreliable tradesman who doesn’t call back, everyone seems to have an opinion on what integrity is and many examples of what it isn’t. So what is business integrity and why is it so important?
Although easily overlooked, we ignore values at our peril as they hold the key to a soloist’s ultimate success in business: personal fulfilment.
