Latest from Peter Griffin
Looking the same as the competition is one of the most common marketing mistakes around. Here's a seven step differentiation strategy that one business is using to stand out.
We all know the adage that it’s a lot cheaper to keep customers than it is to get new ones. Dan Kennedy, one of the world’s leading marketers, has conducted a study into why businesses fail to keep customers.
Your existing customers are people that already know, like and trust you. By focusing more effort on increasing their total customer value, i.e. the amount of money that they spend with you, you are virtually guaranteed to increase your profits.
