Latest from Megan Hills
USP means ‘unique selling proposition’. Ironically, this boring-sounding term is what makes you really exciting to other people – it’s what makes you stand out from the crowd of competitors….
Imagine you’re in an elevator (or ‘lift’ for us Aussies) and the person next to you asks "What do you do for a living?"
Kevin, a fellow soloist, has been experiencing a strange trend over recent months. He’s avoiding helping people. Helping people by giving away free advice, that is.
