Latest from Kathryn Williams
Knowing the difference between markups and margin calculations is essential for your business and ultimately, your bottom line. When it comes to understanding the difference between markups and margins, the…
Over-servicing clients is a common problem for soloists; we feel it’s what sets us apart from our competitors. All it’s doing, however, is creating unreasonable expectations, and costing us money to boot.
When you price your services, there is no ethical imperative that says you must charge two clients the exact same amount; the value perceived by those respective clients will always be different.
