Latest from Jack Fraenkel
Loyal customers return more often, resulting in more sales and lower acquisition costs. Yet many businesses do nothing to encourage loyalty. Here are some simple steps to improve things.
Loyalty leaders are successful because they have designed their entire business systems around customer loyalty. Building a highly loyal customer base must be integral to your basic business strategy.
Many modern business people understand the value of word of mouth and business networking strategies, but few look to actively drive word of mouth in their sales efforts.
