Latest from Ben Paul
Now that the new normal is upon us, if you haven’t already, now is the time to revisit your plans. No doubt your business, like everyone else's, is facing up to a new future and is having to adapt rapidly. Therefore, what new plans do you need for the new normal? Is your Business Development Strategy ready to help you thrive in our new economic climate?
Many people used lockdown to start building a new fitness regime. With gyms shut, it was on us all to build a new discipline of daily fitness. Now gyms have re-opened, many people are back into their weekly or daily routines. It is these routines or habits which lead to an improved fitness or body shape.
One thing everyone is aware of, is that the world has changed. It has changed economically and socially. In different countries and regions, we are starting to emerge from our bubbles to a different normality. Most people are also aware that in the last big economic downturn, the GFC, those who invested in their brand and marketing activities came out of it stronger than their competitors.
