Why I sometimes wish my business wasnโt successful
I know. Itโs crazy. I spent years in the corporate world trying to start a business on the side so now things are going well I should be grateful โฆ right?
Like many businesses, mine has ebbs and flows. After two years, I realisedwe were running on a six-month cycle: twice a year we would get a large influx of bookings that booked us out months in advance.
In the past, these floods of new clients were met with excitement.
Yes, I must be doing something right, I congratulated myself. Awesome, I have some security for the next few months!
But something funny happened during the last influx. I watched my calendar fill up with an increasing sense of dread and anxiety. How am I going to keep up? What if something happens and I canโt work? When will I get a break?
The last question was the key to my angst.
In past careers, I holidayed religiously. I would go away once or twice a year for a few weeks at a time, and often went away for a weekend or two as well. Every time I came back to work I would be full of excitement and enthusiasm, ready to get stuck in to whatever challenges were waiting on my desk.
Yet, in two years as an entrepreneur, Iโd never taken a break from my business. Yes, Iโd done a fair amount of travelling, but Iโd always taken work with me. On every trip I would start my day with a few hours at my computer before going out and seeing the sights, and then return in the evening to check my emails and catch up on admin.
In other words, Iโd never been completely switched off. And it was exhausting.
Sometimes I found myself wishing I hadnโt been so successful, just so I could get time off.
Yes, as I mentioned before, crazy.
How did I get over it? I discovered two mindset shifts that helped me bring my business back into balance.
One of the reasons I never took time off was because I was worried about turning potential clients away.
This was partly financial. I feared if I couldnโt fit them in, then they might go somewhere else and Iโd lose that revenue.
But mostly it was becayse Iโve always hated disappointing people. Iโve never been good at saying โnoโ, so I often take on more than I should to my own detriment.
In the end, I realised if someone really wanted to work with me, theyโd wait. In fact, they were already waiting three months for my next available spot, so what was an extra two weeks if I scheduled some time off in my calendar?
Those who werenโt willing to wait, those who wanted me to work with them now? They werenโt going to work with me anyway. So really, I wasnโt disappointing them or letting them down โ they simply werenโt the right clients for me.
When I first started my business, my attitude was, Iโll take on as much work as I can while itโs coming in because I donโt know when it will stop.
What Iโve realised is if I wait for things to slow down before I take some time off, it will never happen.
After two years of being booked out, Iโve discovered that my workflow is pretty steady. I have a very targeted niche and am active in that community. This keeps my funnel of work full year round.
Those busy times of the year, the ones where I book out a few months in advance? Those account for a good eight months of bookings. And in the slower times of the year I tend to get a lot of last-minute work that quickly erases any free weeks.
This means the only way to ensure I get time off is to book it in advance. So I now have breaks blocked out over Christmas and for 2016. No matter how uncomfortable it makes me, I will not be taking on clients during those times. I know those who really want to work with me will do so anyway, and the work I do for them will be much better as a result of having that time off.
Have you ever had second thoughts about your businessโs success? How do you keep your enthusiasm up?
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