Why earned media is your brand’s secret weapon in 2026
Search Engine Optimisation (SEO) has been around for more than 25 years and the impact it has had on business from an investment, and a financial return perspective has been,…
Australia’s sole traders are no longer a niche group quietly hustling away in the background. They’re a massive force in the economy and according to new analysis, they’ve been hiding…
Australia’s inflation fight just got tougher and small business and households are right in the firing line. The latest data from the Australian Bureau of Statistics (ABS) shows the Consumer…
Hands up if you haven’t looked at your prices since “things got a bit weird” (aka COVID, inflation, supply chain chaos, your own burnout). If you raised your hand, then…
Does your social media feel busy but sales aren’t budging? How you’re posting could be the problem. According to marketing strategist and social media expert Emily Osmond, social platforms have…
As Australian small businesses re-open their books for 2026, the financial landscape looks markedly different from the post-pandemic recovery period. Interest rates remain elevated, credit conditions have tightened, and technology…
Small and family businesses are the engine room of Australia’s economy but too often, they’re tangled in regulatory, compliance and reporting ‘tape’ that stifles their spark and inhibits their enterprise….
Online shopping in 2026 looks a lot like a choose-your-own-adventure, according to the latest findings from ChannelEngine’s Marketplace Shopping Behaviour Report 2026 The report surveyed 4,500 marketplace shoppers across the…
Let’s start with a confession. Most small business owners I know have underpriced themselves at some point. Usually early on. Sometimes for years. Often while muttering things like, “Once I…
Most small business owners set their prices once, tweak them now and then, and get busy actually doing the work. So if you haven’t revaluated your prices in a while….
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I stood under the spotlight at the New York Comedy Club – thrilled, buzzing, and genuinely overjoyed. My first joke landed beautifully. The audience was warm, expectant, and ready. And…
Every business owner knows that customer service can make or break your business, writes Nick Brogden, founder of Earned Media. But understanding what makes great customer service is just the first…
With rate cuts looking unlikely for 2026, many businesses will be hunting for ways to save a few bucks. Rather than a grand transformation, what about some simple housekeeping first?…
It’s common for business owners to get frustrated that their bank account doesn’t seem to reflect their profits. It’s essential that you understand the difference between profit and cash, and…
Every January, offices quietly reset. New planners appear on desks. Fresh notebooks open in meetings. To-do lists look neater, ambitions clearer. There is a shared sense that this year, things…
Okay, so they’re easy to make and virtually impossible to keep, but with every New Year comes resolutions. At Flying Solo we put our heads together and came up with these 11 ½ practical New Year's resolutions for micro business owners.