Claire Southall is a marketing expert and founder of the Customer Profiler. Claire has an obsession with putting the customer at the centre of the marketing journey and is a great believer in the power of data.
She joins us today to share how small business owners should approach their marketing and how to distil the essentials in a marketing campaign to get the most bang for your buck! Plus understand how to use archetypes to drive customer engagement and tap into your data to refine your messaging.
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