Head or heart: How to make the best business decision
You know how an extrovert at a party is in their comfort zone and so quick to engage, whereas the introvert thinks up their (most likely better) response when the partyโs over? So it is with my approach to decisions. My right brain often has a great solution but because it can take its sweet time to reveal itself, the left barges in front, declaring โI got this!โ
And for years Iโve allowed the left brain to โget thisโ (in spite of championing the importance of intuition). Iโll gather data, analyse, seek opinions, discuss and make a pros and cons list; all actions associated with the logical and rational left brain.
Given โgoing with the left brainโ is our societyโs decision-making process of choice, itโs easy to see that as the โrightโ way to go about things. But I reckon itโs time to subject this accepted piece of wisdom to some serious scrutiny. Iโve found that oversubscribing to the โwisdomโ of facts has seen me lay waste to more abstract concepts such as my intuition and how I feel. Both of which are incredibly useful tools in their own right.
Another issue with left brain decision making is it lets you make the same mistakes more than once. This is due to what I call the โgood on paperโ problem: the evidence stacks up, yet the experience doesnโt bear it out. Anyone whoโs granted a second chance against their better judgement can probably blame their left brain for that lousy outcome.
Fortunately the right brain knows the following truth, as expressed by the Buddhist Pema Chodron:
โNothing ever goes away until it teaches us what we need to know.โ
Iโve been increasingly prone to trusting my better judgement, to question evidence and reflect on feelings instead of, and often in addition to, writing lists and so on.
Given the right brain can take its time helping you out, here are some methods Iโve used for coaxing it to help in decision-making.
How many times have you made a decision at night, then reversed it in the morning? Often a nightโs rest can offer fresh insight. I will never go to bed saying โIโm 100% certainโ and instead see whatโs made itself known by the morning.
โNot knowingโ can be horribly disempowering, but the reality is, being able to access all the data in the world wonโt guarantee a good outcome. Often Iโve found a solution Iโm comfortable with presents itself after repeated circling round a problem til Iโm so sick of it Iโve stopped giving it conscious energy.
โMens sana in corpore sanoโ, right? Healthy mind means a healthy body. No-one can make any sort of insightful decision if theyโre tired, poorly nourished or too sedentary. Some sleep, good food and exercise is going to get cylinders on both sides of the brain firing.
Only time will tell if my new venture is the โrightโ thing to do, but I doubt Iโm the only soloist to feel miles out of their comfort zone as they say โGeronimo!โ
Was your business a product of head or heart or both?
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