Spotlight On: Andrew Caska, IPA
A few days a week I work from home, so on these days I enjoy going to the beach for a surf, or walking the dog.ย I recently purchased a stand-up paddle board and have been sneaking out for a lunch time or afternoon paddle.
When I was working as a Patent and Trade Mark Attorney in a large Patent Firm in Sydney, I saw the need for affordable Intellectual Property advice to assist start up inventors and small to medium businesses. IP& has less business overheads than larger firms and therefore the cost savings are passed onto our clients.ย
We recently had a clientย transfer to us from a larger firm in Sydney. About half way through the first meeting the client started becoming tearful and stated thatย she wished they had come to IP& in the first place.ย
We get some pretty crazy inventors sometimes.ย I once had a person who wanted to patent the frequencies of the universe.ย They presentedย thisย enormousย canvas (3 metres wide and 5 meters long) covered in numbers andย colours. They then simplyย stepped back andย saidย โSee whatย Iโm talking about โย and by the way this can power a space-craftโ.ย
My wife, Claire, has assisted me to set up the business, and helped me to make decisions every step of the way. ย She also works at IP& as the IP Manger, and is also a Lawyer.
Cold calling – simple and direct discussions with a Manager or Director of a business.
Distractionsโฆemails, client enquires seeking free advice, the dog, nice day outside, coffee break..etc. The list goes on.ย
The best things areย flexibility, security and diversity of work. The worst thing is work overload and trying to take a holiday.ย
No one is going to give it to you. You have to take it. Seems a little harsh but you really do need to get out there and take allย opportunitiesย that come along.ย
I really like newย innovationย andย technology. It never ceases to amaze me just how creative and diverse Australian inventors are.ย
I enjoy having the flexibility to spend time with my family.
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