Why arenโt you networking?
Hands up, soloists, if you find networking easy.ย About as easy as extracting oil from a paperclip, right? I thought so.
Donโt get me wrong, there are plenty of seasoned networkers out there, but for a majority of us, networking remains an unconquered mountain.
In a survey, Network Central members were asked โWhat is your greatest networking challenge?” The main reasons given were:
Truth is, effective networking can actually save you time by giving you a support network and an instant database of people to call for information, help and/or products or services.
Use your diary and schedule sufficient time to both attend one or two networking events regularly, and follow up on new contacts. You can collect all the business cards in the world but if they gather dust on your desk, they are worthless.
Do you enjoy making friends? Thatโs all networking really is โ be excited about the amazing and inspirational people you are yet to meet. In reality, these scary new people are just as nervous as you.
What is wrong with us? We constantly doubt ourselves when we are actually pretty amazing! Be proud of who you are โ you are absolutely someone worth talking to and everyone else is just as nervous as you.
Want more articles like this? Check out the business networking section.
My advice is to ask questions, but open ended ones. Allow a person to let you in to their space. Donโt ask questions like โHow are you?โย โHow was your trip here this morning?โ or โIsnโt this weather lovely?โ Instead ask something like, โWhat brings you to this event this morning?โ and let the conversation flow from there.
Remember to listen…and keep listening. Engage yourself in that conversation fully and give that person the respect they deserve. Donโt look around for other people to speak to.
After you say hello, they are no longer strangers, are they?
Exit gracefully. โI donโt want to take up any more of your time but it has been a pleasure speaking with you.โย Orย โI must go to the bathroom now but it has been an absolute pleasure meeting you.โ Now please donโt think that every time someone wants to go to the bathroom they canโt wait to get away from you! Also donโt promise to follow up if you have no intention of doing so.
Networking is not only a sanity-saver for soloists, it is an extremely powerful business marketing tool. It is a well known fact that people do business with people they like and how are they going to like you if you hide behind an inbox?
So go and find that registration form, send it in and enjoy your new social life.
Now, let me just find that paperclipโฆ
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