Saying sorry: Knowing when to say sorry

Last year I wrote about the importance of apologising when you know youโ€™re in the wrong. By saying sorry, you encourage feelings of goodwill and show youโ€™re responsible for your actions.

So far so good.

However for this to be of genuine benefit, apologies must be made judiciously. I reckon this not only means saying sorry when it matters, it means not apologising unnecessarily.

The following are examples of unnecessary apologies:

โ€œSorry I canโ€™t take your call.โ€

Hands up whose voicemail message starts like this? Thought so. To me this is a classic catchcry of those in the always available trap. Unless you want to give your caller a sense of entitlement and expectation, lose the apology.

Better: โ€œPlease leave a message and I will respond withinโ€ฆโ€

โ€œIโ€™m not the person to help you, Iโ€™m sorry.โ€

We attract a few tangential queries through the site. While I donโ€™t mind pointing misguided folk in the right direction, I donโ€™t need toย say sorryย for being unable to advise on the likes of tax obligations, childcare grants and legal rights. Do I?!

Want more articles like this? Check out the business relationships section.

Better: โ€œI canโ€™t help, but have you considered addressing your query toโ€ฆ?โ€

โ€œTuesdays, Thursdays and Fridays are tricky for me, Iโ€™m sorry.โ€

Better: โ€œBest days for meetings are Mondays and Wednesdays.โ€

โ€œSorry to bother you.โ€

Better: โ€œIs now an okay time to talk for five minutes?โ€

You may think itโ€™s petty minded to quibble over one little word. But unless weโ€™re careful, we can end upย saying sorryย for our entire existence.

Practise asking yourself โ€œAm I genuinely sorry?โ€ This kind of mindfulness shows great respect to yourself and your listener.

If youโ€™re worried about sounding impolite, donโ€™t be. Iโ€™d say the โ€˜betterโ€™ examples above sound assured, confident and togetherโ€ฆnot rude.

In the end, itโ€™s about saying what you mean, which as Iโ€™ve discussed before is at the heart of being a good communicator.

Have I inspired you to change your voicemail message? Or am I making a mountain out of a molehill? Let me know.