As your 24/7 online ambassador, your LinkedIn Profile plays a very important role in helping clients and hiring managers decide if you are for them.
With more conversations happening online at the moment, LinkedInโs a great way to stay meaningfully connected to your professional community. I want you to be proud of your LinkedIn Profile! And I meet WAY too many people who say โPlease donโt judge me by my profile. It needs work!โ If Iโm describing you, hereโs some tips and a solution to help you confidently write your LinkedIn Profile.
I used Melbourne’s first lockdown to create a virtual masterclass that guides you through how to write every key element of your LinkedIn Profile. It takes all the guesswork out of knowing what you need to write, whether you are a business owner, business leader or job seeker. This masterclass is the key to getting your share of the increased traffic that’s online and on LinkedIn at the moment.
You can read more about myย Profile Essentials masterclass hereย or read on to learn some of the things you can do right now to help get more eyes on your LinkedIn Profile.ย
For businesses, when someoneโs wanting to use your services or find someone with your specialties, they will research this skill set on LinkedIn.
LinkedIn has 277% higher B2B conversion than Facebook and Twitter*.
For job hunters, when head hunters, recruiters and hiring managers are searching for suitable candidates, they are also searching on LinkedIn for particular specialties and skills.
90% of recruiters are on LinkedIn**.
*Hubspot **LinkedIn
Letโs look at what will help you turn up in more searches by showing you how you can optimise, or strengthen, your LinkedIn Profile, so you have more eyes on your profile when people are searching for someone with your skill-set on LinkedIn.
As a general rule, LinkedIn rates your profile as beginner, intermediate and all star. Having an All Star status LinkedIn Profile is like getting a 5 star review for a restaurant.
If your profile strength is at beginner level you have lots of work to do! I recommend adding your current position at the very least.ย There are some great incentives to add more detail to your LinkedIn Profile.
LinkedIn states that once you reach intermediate level you are 8x more likely to get noticed by hiring managers and 10x more likely to be contacted.
Once youโve added your position, itโs time to add your profile photo. LinkedIn states that members with a photo get up to 27x more profile views.
Once you add detail in the About section, add a photo and list some of your skills you will strengthen your profile and move towards All Star status.
All Star LinkedIn Profile Status
What does this even mean Karen? I had one of the lovely humans who road tested the Profile Essentials masterclass ask me this after sheโd enrolled and was making her way through the masterclass modules.
This prompted me to add the following explanation to this module, to help her [and hopefully also YOU] get your head around why having an All Star status LinkedIn Profile is so important.
Hereโs how I explain it in the Profile Essentials masterclass module. This is an example of what you can expect from me in this masterclass.
Having an All Star status profile is not just a good thing, itโs how LinkedIn rates the strength of your LinkedIn Profile.ย Perhaps it helps to think of it this way.
Do you rate your restaurant experience?
The Profile Strength Meter, and having a profile with All Star status, is Linkedinโs way of giving you a 5 star rating for your LinkedIn Profile.
Having an All Star status LinkedIn Profile also means you are more likely to come up in search versus your competitive set on LinkedIn if people are searching your particular skills (think โpage one on Googleโ)!
You may have noticed that LinkedIn has a profile completion meter to help show you how your profile stacks up, with quick tips on how to improve your profile in minutes.
The more complete it is, the more youโll stand out.
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