How to use keywords on social media to boost brand awareness and sales

Businesses associate keywords with SEO or Google but fail to realise the importance of them on social media. Keywords are the words that audiences associate with your offerings and the way you will be found on social media today. These keywords on social media will have you found easily no matter what the platform, whether it is Instagram or Twitter, writes social media expert Amani Youssef.

When a user types words into a social media search bar, the algorithm will determine which profiles to display. Appearing in the proper search on social is super important for your business or brand. Specific and localised keywords will help you get there.

How to choose keywords for your business

If you’re unsure what keywords would work for your business, here are a few tips:

• Use words that describe your exact offering.
• Use location in front of your keywords to ensure you’re being found locally. e.g. Sydney hairdresser
• Change up your keywords monthly to ensure you continue to be found in relevant searches.
• You should test the keywords to ensure you know which words work best for your business or brand. Do your research and take the time to understand your demographic and target market. What would they search to find you?

Where to use keywords to boost your business

If you’re thinking about where I would use these keywords, here are some ideas:

Your profile biography

No matter which platform you’re using now, the keywords and description of your business should be specific and easily seen on your profile. Look up brands and businesses you engage with on socials and see what keywords they use if you get stuck.

Hashtags

Using hashtags is the easiest way to use your keywords. Understand what hashtags and keywords are trending in your industry and mix them for the best results.

Captions

Using keywords in your captions across social media will ensure that you are found more easily by potential customers.

Think about what people would type into a search bar out of curiosity. Usually, it is based around frequently asked questions and features and benefits of your products and services. Put yourself in the shoes of your current customers!

Once you have built your list of keywords, you should continuously update it as your business and audience evolve, and always remember to consider your customers and how they would search for a business like yours.

For more expert tips on marketing your business online, head to our Digital Marketing section.

This article was first published on Kochie’s Business Builders, read the original here.

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