Trading in a tough economy? Smarter payment solutions can help your business thrive

There’s no denying that we’re in the midst of a difficult economic environment. For entrepreneurs and microbusiness owners, it can feel like an uphill battle thanks to rising costs, tighter margins and more competition in the market. But while there are indeed big obstacles to overcome, there are also affordable tools that can help your business not just survive but thrive.

Here’s how adopting a fully integrated, all-in-one payment solution into your daily operations could help you ride out tough economic storms.

Why affordable payment solutions are so important

As microbusinesses struggle to stay afloat, managing your costs becomes more critical than ever. Traditional payment solutions can be a huge cash-sink, with their high upfront costs, ongoing rental fees and hidden charges that can quickly eat into your profits. But with a solution like Zeller Terminal 2, you’ll get a cost-effective alternative that’s designed to save your business money over time.

For a one-time purchase of $199, with no monthly rental fees, the new Zeller Terminal 2 is different to most other payment providers that charge you $29 to $39 every month just to rent a terminal. Affordability goes even further with low transaction fees: a flat rate of 1.4 per cent for all cards, including American Express. Getting AMEX acceptance out of the box at such a competitive rate offers a big advantage, especially if your business has to regularly process payments from American Express cardholders.

Zeller Terminal 2 also includes a free, built-in point-of-sale app, Zeller POS Lite, that lets you manage your stock levels, track sales and process transactions all from the same device. In essence, this means you don’t need tons of expensive hardware and complex integrations, which is perfect for microbusinesses that are always looking to minimise expenses without sacrificing functionality. Zeller Terminal 2 also integrates with over 600 third-party POS systems, so it’s a breeze to slot it in with your existing set-up.

What to look for when choosing payment solutions

If you’ve been on the fence about which payment solution to choose for your business, there are a number of considerations to factor in. Make sure you take some time here, as your decision could be the difference between a system that improves your operations and one that complicates everything:

• Ease of set-up: Setting up a payment system should be straightforward; you should be able to focus on running your business rather than grappling with technology. Zeller Terminal 2 is all about simplicity – you can set it up in minutes so your business can start accepting payments and recording sales straight away.
• Cost: Cost is always a big consideration, especially for microbusinesses and those just starting up. But make sure you look beyond the upfront price and think about the total cost of ownership. Zeller Terminal 2 has a transparent pricing model with no hidden fees. The one-time purchase price and low transaction fees mean you won’t be hit with unexpected costs down the line.
• Features: Your payment solution should come equipped with all the features you need to get down to business. Zeller Terminal 2 ticks all the boxes, with its robust POS integration, secure transaction processing, detailed reporting tools and more.
• Local: It’s also nice to support Australian brands where possible, Zeller is Australian owned and has local support available 7 days a week for all business needs.

How to help your business thrive

Operating in a tough economy demands more than just cutting costs or staying on top of cash flow – you need to use your technologies and retain your existing customer base. Here are a few strategies that can help your business prosper.

1. Leverage technology

Using the latest technology in your daily operations can streamline tasks and reduce your overheads. As an all-in-one payment and POS solution, Zeller Terminal 2 is a great example of how technology can help you carve out new efficiencies. From integrating payments to managing stock to tracking sales on a single device, Zeller can save your business both time and money.

2. Focus on customer retention

Keeping your existing customers happy – and, most importantly, returning – is far more cost-effective than trying to win new ones. With relevant data and analytics, you can better understand your customers’ needs and subsequently tailor your marketing to get them to buy again. Zeller Terminal 2 has detailed reporting and analytics capabilities to give you insights into sales trends and customer behaviours – information that can be invaluable for driving repeat business.

3. Manage cash flow intelligently

As any business owner already knows, good cash flow management is at the heart of business stability. Zeller Terminal 2 can help you manage your cash flow with its flexible payment options and low transaction fees, which will keep your operating costs predictable. Plus, by getting rid of monthly rental fees and keeping transaction rates competitive, Zeller helps keep more of your profits in your pocket.

4. Cut out unnecessary costs

Reviewing your expenses and cutting unnecessary costs is a necessity in today’s challenging economy. Thankfully, with the Zeller Terminal 2 you won’t have to invest in more expensive hardware or fork out for ongoing fees. It’s a solution that is both affordable and technologically advanced, so you can cut down on expenses without compromising on quality.

In an increasingly challenging economic landscape, small businesses need smart, affordable tools to stay competitive. Zeller Terminal 2 offers a fully integrated payment and POS solution that’s designed to meet the unique needs of Australian SMEs. With its transparent pricing, advanced features, and seamless integration, Zeller provides the support you need to thrive – even in tough times.

To learn more about how Zeller Terminal 2 can supercharge your operations and help your business, visit myzeller.com and purchase it exclusively online for $199 (with free express shipping nationally).

This article is brought to you by Flying Solo and Zeller.