A digital nomad’s guide to running a business overseas

Are you an Australian entrepreneur dreaming of running your online business while enjoying an unforgettable European summer? Brooke Vulinovich, the dynamic force behind Social Club, has turned this dream into a reality with her husband and 2-year-old son in tow.

Brooke shares her remarkable journey and reveals five practical tips on how you can follow in her footsteps.

Plus, she’ll unveil the secret to tapping into Europe’s treasure trove of opportunities: the 1-year tax-free digital nomad visas available to Australians. So, grab your passport and let’s dive into the exciting world of running an online business from a new country.

5 steps to running an online business from an overseas location

1. Build your brand online and leverage the power of Instagram

My journey began with my passion for Instagram and my desire to help entrepreneurs grow their businesses. You can follow my lead by harnessing all the available Instagram for business tools to fuel your digital nomad journey and expand your brand. Set up your account correctly to automatically generate leads, inquiries, and sales, regardless of time zone differences between you and your customers. Mastering strategic Instagram usage can become your gateway to marketing your business globally. With Instagram as your digital shopfront, you can scale your online business while experiencing the wonders of Europe, making it accessible from anywhere in the world. Learn how to effectively set your account up to sell with my 5 Day Instagram Makeover.

2. Unlock Europe’s 1-year tax-free Digital Nomad Visas

For Australian entrepreneurs dreaming of working and living in Europe, unlocking the 1-year tax-free digital nomad visas is the key to making that dream a reality. Research specific requirements for your chosen European destination. Note that if your business is registered in Australia, GST and tax obligations still apply during your 1-year stay in Europe.

Most European countries have a strong English-speaking base, but investing a few hours a week in learning the local language online can be an asset for your move. Focus on essential phrases like greetings, directions, pricing inquiries, and expressions of gratitude to kickstart your language journey.

3. Negotiate long-term leases with locals and seek affordable accommodation

Digital nomads looking to secure discounted rates should negotiate long-term leases with local by paying cash upfront. Reach out to homeowners or landlords through Facebook groups, explaining your situation and need for a long-term lease. Keep receipts or lease agreements as visa application proof. Explore less popular European towns for budget-friendly options, providing an authentic experience and immersing your family in local culture. If affording a mortgage or rent in Australia is manageable, living in Europe becomes a reality. Fact.

4. Create a European Lifestyle Routine

Aligning your routine with the European lifestyle is crucial for a successful online business. Embrace the beauty of European mornings by waking up with the sunrise around 5am and structure your workday to finish at 2pm, leaving ample time to explore the local beaches, restaurants and bars. Reserve weekends for family time and enjoy midweek outings. Use Google to find industry events, connect with expats, entrepreneurs and digital nomads through Facebook groups, and network with other business owners using Instagram location searches. Work from hotel lobbies to enjoy beautiful views, free Wi-Fi, and great coffee – hot tip; ask for a “white coffee” if you prefer the “Australian” cappuccino style.

5. Budget, budget, budget

Maintaining financial stability while exploring Europe requires diligent budgeting for digital nomads. Create a realistic budget covering living costs and entertainment expenses, including accommodation, transportation, groceries, and dining out, aiming for a budget of accommodation costs + $500 per week “living costs.” Allocate a portion of your budget to monthly adventures, exploring new areas and towns to expand your European experience. If your Australian bank doesn’t offer free international transactions, register for a Wise card for cost-free transactions as you travel. Keep some Euros in your wallet to avoid high ATM withdrawal fees but prefer using your card whenever possible.

By leveraging the power of Instagram for business, unlocking Europe’s 1-year digital nomad visas, seeking affordable accommodations, creating a routine to maximise your European lifestyle, and budgeting strategically for your family, you can transform your dreams into reality.

Start planning now if you want to explore this adventure in 2024. Research countries offering digital nomad visas, prepare your application, and find suitable accommodation. Consider sub-leasing or Airbnb-ing your place in Australia to cover living costs. Pack your bags, ensure your passport’s validity, and get ready for a fun-filled European “gap year” experience!

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