Have your cake and eat it
What follows is an exercise I ran through with architect, Gina recently. Gina has run her business for over two decades and itโs served her well. Note the past tense. Lately sheโs started hating it with a vengeance and itโs making her miserable.
And a big thanks to my good mate, Carl Sherriff from Corporate Storyteller for his fine illustrations.
Over the course of an hour together, we pulled things apart and it became clear she was very immersed in her business to the detriment of other areas of her life.ย I invite you to take yourself through the same process.
To create your own cake youโll need:
Start by drawing a circle by tracing the circumference of the saucer. This is your blank-canvas cake. It will shortly start to look like a pie chart, but with my sweet tooth Iโm sticking with cakes.
โThings get messy if we look to our work to satisfy all our needs and wants.โ
Next, mark a point in the centre and taking this circle as a snapshot of the life you currently live weโre going to mark out segments using the points below.
To get started, consider how much of your life and very importantly, your headspace, is taken up currently by your business and mark out the size of that slice. Ginaโs slice immediately looked like Pac-Man.
Okay, now weโll see how other areas of your life are doing. Keep that eraser handy, you may need to make adjustments. And no fibbing, ok?

The keyword here is โpersonalโ. Writing work-related blog posts, Facebook updates and Instagram images, may feed your marketing funnel, but are they feeding your creative soul? Mark out the space you feel you honestly devote to personal creativity.
As above, Iโm not talking about followers, fans or subscribers, Iโm talking about your tribe. The people you love to commune with as opposed to those your business needs you to connect with. They may well be one and the same, but if youโre getting worn down by your business, perhaps what once was, has changed. Assign your slice.
How much of your time do you give to yourself? Mental and physical health and the pursuit of activities that refresh and recharge. This is the slice many busy soloists ignore too readily.
If youโve already bundled them into โCommunityโ, you might like to think again and allocate a segment that reflects the attention life partners, family and besties are getting. Hmmm, are status updates and the occasional sms enough?
This is the time you give to improvement and professional development. It may be reading, studying online or stretching by upskilling in areas of weakness.
Adventure neednโt be scaling mountains or swimming with sharks, it might be doing something small thatโs a little outside your comfort zone.
We tend to think of philanthropists as wealthy individuals handing out money, but really itโs simply the action of promoting the welfare of others. So how big is your philanthropic streak, the time you allot to giving back?
Finally, how much time do you give to thinking about where itโs all heading? Your plan for the future. Draw the line on this final slice of your cake.
For many of us, of course work comprises a sizeable chunk. The danger comes when itโs so dominant it doesnโt allow for any semblance of a balanced life.
Things get messy if we look to our work to satisfy all our needs and wants.
Do you need to add a few more ingredients to your mix, and finding your passion again?
I started Flying Solo and had the pleasure of being ‘head honcho’ for a dozen or so years. Since selling the business to David Kochโรรดs, Pinstripe Media in late 2017, I’ve returned to my roots. While I continue to write for Flying Solo, produce their podcast and pop up as a presenter and facilitator, I spend the bulk of my time working as a ‘venture strategist’ supporting those going in alone in business. Being a 60-something, a niche I’m increasingly immersed in is that of the ‘older entrepreneur’. In this role I demystify the process of creating smart, lifestyle-led enterprises and help ensure they turn into viable businesses. Learn more of my work at robertgerrish.com and stay in touch by subscribing to my newsletter, tuning into my Mellow Brick Road podcast or exploring my services.
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