You may not know it, but sitting in your filing cabinet, your head and on your computer is enough information to create plenty of value adding products for your clients. And by offering these promotional giveaways free of charge, you are automatically adding value.
The sticking point most of us have is what kind of promotional giveaway product to create, and how to go about it. Here are some simple ideas to get you started:
Make a list of three common problems facing your ideal clients. For example, if you sell baby products, some common problems might be:
Choose which of these problems you already know the most about. That is, you have information on hand, or have plenty of experience in helping people solve this problem.
Here are some ways to present your Value Add Product.
A comprehensive list of actions or activities on your topic. People can check off what they already have in place, and can see where they need to keep working
A series of questions with a numeric answer which is added up to give a score at the end. (eg: 1 to 5 scale, where 1 is never and 5 is all the time). Create 3 to 5 scoring ranges and provide an explanation of how they are doing depending on their score.
Expand on the problem and show people how to overcome it. Provide lots of strategies, tips and case studies if you have them. Be detailed in the implementation section and add value by directing them to various websites for more information. Aim for about three to five pages.
A staged approach to overcoming the specific problem. Decide how many stages your course will be – five is good. Write an email for each stage, and use an autoresponder to automatically send each of your 5 emails.
A process that walks the reader through a series of questions and exercises. By the end of the process, they have a means of overcoming the problem.
If you already have a book or report for sale, why not offer the first chapter for free? That way, people get a taste of your work and many will be interested enough to purchase the total product.
Arrange a telephone interview with someone respected in your field, or ask a friend or colleague to interview you. Have the conversation taped and offer the audio as a free download.
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Obviously this will be based on the structure you have selected. Don’t spend days on this. You should already know enough to draft something reasonable in a couple of hours, if not, reconsider the problem you’ve chosen.
Once you’ve got the first one under your belt, you can always spend time on another one. What we are aiming for here is a balance of quality and speed to market!
These include:
Here are some examples:
And you’re ready to go! Get your promotional giveaway out there, and make sure you monitor your results. Put it up on your website.
Communicate to your customers and let them know it’s there to be downloaded or accessed. Don’t forget to track your results.
Once you’ve got one under your belt, keep the momentum going. Next time, try a different type of promotional giveaway. By continuing to add value to your clients, you’ll be sure to retain their loyalty and their business.
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